Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Are Consumers Shopping Online for Valentine's Day? - Beauty Packaging

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Beauty Industry, Beauty Launches

Are Consumers Shopping Online for Valentine’s Day?

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By: Marie Redding

Senior Editor, Rodman Media

The National Retail Federation estimates that 27.9% of consumers are shopping online for Valentine’s Day. The majority of consumers surveyed say they will visit department stores for gifts – and, this year is expected to break all spending records.

Bing reports that Valentine’s Day-related searches online began on February 1st – and are expected to be on the rise until the big day. Searches typically spike during the final week, as shoppers look for gift ideas – and that’s when marketers can expect the highest click-through rates on Valentine’s Day related ads.

Beauty brands, and retailers including Sephora, are ready with a slew of cute V-Day packaging designed to catch shoppers’ attention. 

And – where are Millennials shopping for beauty products, year ‘round? They are shopping on a mobile device, Mintel reports.

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Infographic: Mintel Compares Planned Vs. Unplanned Purchases

Infographic: What a Girl Wants in 2016





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